You may just be starting out in business, or maybe you are trying to garner some positive reviews to give your company a more reputable look. You may even have received a string of negative reviews. If any of these describe your situation, this guide will help you balance your reputation for a more favorable online image.

You are not alone. There is no business out there without at least one negative review. Negative reviews and unhappy customers are going to happen, but if you have proper business practices, the negatives will be outweighed by positive ratings.

Five Star reviews

Solid online reputation management is imperative for customers to return to your site, and for you to attract new potential clients. To accomplish this, you will need to use a combination of techniques.


One online reputation management strategy that never fails is good communication. If a customer is negatively talking or posting about you, try to start a conversation with them. Sometimes you may change his or her mind. Otherwise, you can learn about flaws or weaknesses your company may have by interacting with your shoppers or clients.

If you can rectify a problem a previous customer had, you can possibly even flip them into a return customer.

Go the Extra Mile

Another great tip for online reputation management is to go above and beyond. While you still need to protect your company, don’t be afraid to do a little extra for your customers. If your customer is having a hard time with a product or things just aren’t going right, consider offering them a deal. By making a customer feel valued, you will see more positive feedback.

Consumers love to shop with companies who go out of their way to make them feel unique. Some of your customers will become your biggest defenders against negative comments if they personally feel a connection to your company.

All it takes is reaching out and finding solutions to create great reviews and a loyal shopper base online.

Using Social Media

social media, communication

Social media is a great way to keep your customers (and potential customers) in the loop. It is checked more often than email and reaches customers sometimes instantaneously.

With a social media platform that all your customers can access, you can announce new products and sales, respond to questions, and maintain a fluent stream of posts.

Encourage Feedback

Customer satisfaction online

Finally, make use of customer surveys and always have a line open for feedback. By encouraging customers to tell you what they like or don’t like about your business, you can make improvements. Consumers get excited when you add in much-wanted features or have sales they’ve been requesting.

The excitement in your customer base will drive word-of-mouth and can be one of the quickest ways to bring in new clients.