Having built the largest vision services network in the country, Superior Vision needed a better way to communicate the different value propositions of its breakthrough Transitions product to unique audiences. Designed to promote healthy eyesight to brokers, members, and HR groups, LBi produced a 360-degree interactive environment in which a variety of narrators speak to separate audiences. Built in flash, and employing video, green screen, and papervision, the piece achieved Superior Vision's objectives with a single immersive experience.
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