LBi concepted and created this micro-site for Graco, a leading car seat brand. To reach Graco's young parent demographic, LBi leveraged the company's rich set of third party content, bringing well-known parenting bloggers into Graco's online environment via videos and sponsored blogs. The site also deepens consumer connections through an email campaign that alerts parents to their child's car seat needs at timed intervals in the child's development.
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