LBi built a breakthrough web presence for this global baby products brand that transformed its image from a catalog-driven manufacturing company to a "brand that matters" to young parents everywhere. Driving front-end design and back-end development, LBi created a rich content resource that has engendered an evolving community of likeminded young parents who review, rate, and compare products, share advice and insights. Consumers engage the brand through a series of emotive "care states" derived from LBi's content strategy. On the backend, LBi's development team built a robust platform that will enable Graco to produce highly individualized, behavior-driven promotions through a set of proprietary CMS tools.
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