With more than 30 distinctly different international sites, Accu-Chek—a world leader in diabetes care—needed to unify its online presence. Tasked with generating a common design and content structure for the company, LBi produced a global user interface that provided a compelling graphic platform for the brand that was flexible enough to allow for localization of content. LBi also produced a series of videos showing product use in a variety of lifestyle scenarios, and customized the series for multiple country markets and languages.
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