Table of Contents

This quarter we explore the notion of place, and how our client brands
conjure conceptual environments that connect with their demographics.

The Power of Place

Even in online space, brands need to convey the sensibilities of place in ways that foster an authentic sense of belonging...

Natural Selection

LBi is transforming the way a leading lifestyle brand is being experienced online...

Anatomy of a Banner

Banners—when done well—are more relevant than ever in driving engagement...

The Third World

LBi helps a global baby brand mine the peer-to-peer community to lend a new legitimacy to its product lines...

Go Local

LBi Director of Search and Analytics Allister Blanco says finding the shortest path from search to sale involves optimizing for location...

From the Heart

LBi helps a 20th century manufacturing mainstay reinvent itself as a 21st century marketing maverick...

Radical Rethink

LBiQ uncovers some innovative and subversive attempts to jar our perceptions of place and the messages they send.

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