About Us - LBi Atlanta an Interactive Advertising Agency
We inspire. We create. We innovate. LBi Atlanta is a leading full service digital agency. We have developed a successful business by fusing strategy with creativity, and technology to create highly effective marketing and business solutions. By doing this, we help our clients build relationships and communicate effectively with their audiences through digital channels.
Strategy Strategic thinking is central to our business. Collective business and consumer insights, robust analysis and meticulous data mining drive our specialist knowledge and shape our strategic recommendations. Our strategic planning practice includes brand development, primary research, experience design, usability and concept testing, and customer segmentation. We extend strategic thinking and protocol into all facets of work including media planning, content development, direct digital marketing and interactive advertising. We seek to understand business objectives, audience needs, user preferences, and employ these insights to implement interactive advertising campaigns that connect, resonate, and drive results.
Interactive Marketing Our approach to interactive advertising is holistic and integrated. We create experiences that span multiple audiences and touch points. Interactive advertising, campaign planning and iterative optimization ensures that we provide the right content, to the right audience, at the right time. With experienced experts in email marketing, database management, search engine marketing and optimization, online advertising, social networking, lead generation, web analytics, and promotions, our initiatives are proven and measurable.
Creativity Creativity is at the heart of everything we do. By challenging accepted logic and traditional thinking we aim to create the conditions for outstanding creativity. We design solutions to meet usability, creative, marketing, and business objectives. We are digital neutral agency, developing experiences for all types of emerging media channels including mobile, digital signage, kiosks, web sites, and rich media. In addition to copyrighting, script development and broadband design, we also have exceptional capabilities in online film, interactive video and rich media creations.
Technology Extensive experience of harnessing new and existing technologies make our client solutions work better. Innovation and measurable value drive LBi's leading edge technology group. We have solid experience in web development, ecommerce, dynamic and data systems development, platform implementation, systems integration, content management, and quality assurance. We also offer powerful relationships with industry leaders including Silverpop (ESP), EyeWonder, and the Atlanta Interactive Marketing Association.
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